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Sweet at 60

The celebrations for the 60th anniversary of SM continue with the “Sweet 60” weekend party held recently at the SM Mega Fashion Hall. 

SM Woman’s Radha, Bituin Escalante, and Frenchie Dy
The “Sweet 60” activity area featured interactive play experiences, where shoppers immersed themselves in a fantastic wonderland of colors and desserts. In partnership with Boysen, Fruits In Ice Cream, The Dessert Museum, and The Lost Bread, SM Megamall’s #AweSM Weekend Party was an Instagram wonderland where everyone splurged on dessert treats and freebies, and snapped photos at the different activity stations.

Delighting further the guests were performances by National University pep squad, Frenchie Dy, Radha, Bituin Escalante, Ramonne Rodriguez of The Voice, and SM Little Star Annastacia Penny.

SM Supermalls chief operating officer Steven Tan, senior vice president for marketing Jonjon San Agustin, and SM Megamall assistant vice president for operations Christian Mathay were present to welcome guests to the event.

Topics: SM. SM Mega Fashion Hall , #AweSM , Steven Tan , Jonjon San Agustin , Christian Mathay

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