Generic medicine brand Rhea Generics received the Excellence in Marketing Innovation Category recognition at the 2018 PANAta Awards, the country’s premier annual recognition program for effective and excellent marketing and brand-strengthening practices organized by the Philippine Association of National Advertisers.
Rhea Generics bagged a bronze recognition for its “IBA ang RHEA Generics” campaign, an across-the-board drive that seeks to bring world-class quality healthcare to the Philippines.
Receiving the award were PHILUSA Corporation national sales manager Manny Baylosis, Rhea Generics brand manager Gie Sison, president and general manager Neogin Evangelista, head of marketing Maya Leander, regional sales manager Lance Cabaron, and Rhea Topicals brand manager Raffy Romana.