FWD Life Philippines, the country’s most exciting insurance brand, proudly supports the Fit Filipino (FitFil) Movement’s National Weight Loss Challenge. The challenge, spearheaded by fitness coaches Jim and Toni Saret (“Biggest Loser Philippines Season 2”), aims to get the country moving in the name of health and wellness, with the goal of collectively losing one million pounds during the campaign period from June 6 to Dec. 5.
“As an insurance industry pioneer in the space of health and wellness, FWD Life Philippines is delighted to partner with the FitFilipino Movement and coaches Jim and Toni to inspire Filipinos in leading healthier lives with a series of fitness-centered events,” said FWD Life Philippines Head of Marketing Rochelle Vandenberghe. “Through our Live to Move fitness parties in collaboration with FitFil and the challenge’s partners, we hope to inspire a new wave of awareness for the health benefits of keeping fit. For us at FWD, living life to the fullest starts with being healthy.”
Top celebrity fitness coach and FitFilipino movement founder Jim Saret said, “We have been working with FWD for over two years and their #GetReadyToLive brand attitude serves as one of the strong pillars of the National Weight Loss Challenge. We are excited to bring to life the country’s biggest health and wellness campaign as we challenge Filipinos to collectively lose one million pounds!”
“Through this advocacy and movement, our goal is to spread the message that being fit and well starts with a simple commitment, encouraging everyone to take ownership of their health and join us in getting fit,” said Saret.
FWD launched the Live to Move health and wellness program with a fun and energy-packed fitness party on June 24 at Central Park, SM by the Bay, Mall of Asia. Along with some of the country’s top fitness coaches, Jim and Toni Saret led the workout program centered around the four-minute metabolic fitness (metafit) routine, the FWD Motion.
The FitFil National Weight Loss Challenge is supported by the country’s premier medical organizations led by the Philippine Medical Association (PMA), the country’s umbrella organization for medical practitioners, as well as Philippine Heart Association (PHA), Food & Nutrition Research Institute (FNRI), Nutritionist-Dietitians’ Association of the Philippines (NDAP), and Philippine Nurses Association (PNA). The Philippine National Police (PNP), Department of Science and Technology (DOST), various universities, local government units (LGUs), fitness clubs, and numerous corporations have likewise pledged their support to the challenge.