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Thursday, March 28, 2024

Pop-up store offers milk tea for vegans

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A vegan-friendly milk tea shop is now open at Greenbelt in Makati. 

Pop-up store offers milk tea for vegans
Jollibean Foods Pte Ltd. and Joybean Food Masters Corporation officials open the first Joybean pop-up store at Greenbelt 3. The store serves soy-based milk tea. 

Joybean, originally Jollibean, is a Singaporean soy milk brand that offers premium yet affordable soy-based milk tea options. 

“We’re aware that Filipinos are huge fans of milk tea, so we’re delighted to bring a soy-based milk tea line to cater to this craving, but with a healthier, lactose-free version that has less sugar and calories,” said Shannen Francisco, assistant brand marketing manager of Joybean Philippines.

The menu includes Brown Sugar Soy Milk, Chocolate Joy Freeze, and Wintermelon Milk Tea, which are made of plant-based soybean milk from Grade A, non-GMO, and single variety IP Canadian soy beans. Soy beans are a good source of protein.

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Apart from promoting hearty options, each drink comes with a sustainable straw made from bamboo, sugar cane, and coffee. The food packaging is also eco-friendly and biodegradable. 

Joybean also offers snacks to match the beverages. Customers may order pancakes available in three variants: crispy, Mee Chiang Kueh (traditional turnover pancake), and mini pancake rolls. The pop-up store also serves pudding and bean curd. 

Joybean’s booth is at Greenbelt 3 (across Seattle’s Best Coffee). The second pop-up store will soon open at SM Fairview. 

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