When you think of the ultimate Pinoy alcoholic drink, memory would sweep you to the tagay culture by the side street, gin pom maybe? One particular brand that always comes to mind is tagay with Ginebra. For 180 years, Ginebra San Miguel has been in the heart of the Filipino and has been heralded as the No. 1 selling gin in the world according to leading global drinks journal Drinks International.
Last December, Ginebra San Miguel Inc. launched Gin on the Go at Mercato Centrale, Bonifacio Global City in Taguig and showed the public what the product can be in terms of creating cocktails. GSMI took cocktail hour to mixed drinks aficionados with the pop-up brown “vintage” truck, outfitted with a back bar, bar wells and a mini-kitchen that offers cocktail drinks artfully crafted by some of the best bartenders in the country today. At the same time, the brand treated die-hard basketball fans to a pop-up store of Barangay Ginebra San Miguel Gin Kings merchandise.
“With Gin on the Go, we will have everything you would find in a cocktail bar. With so many weekend food bazaars and holes-in-the- wall around Metro Manila, Gin on the Go is a way of giving our consumers a more premium and pleasurable gin drinking experience to go along with their food tripping,” says Ginebra San Miguel assistant brand manager Winchie Tobias.
Gin on the Go created refreshing ways for Filipinos and visitors to experience Ginebra San Miguel, G.S.M. Blue, G.S.M. Blue Flavors and Ginebra San Miguel Premium Gin. Cocktails served were Manila Sunrise (Ginebra San Miguel blended with orange and freshly roasted coffee), All Nighter (Ginebra San Miguel with energy drink and a hint of blue curacao), Blue Royal Fizz (G.S.M. Blue and orange soda with a twist), Mojito Slush (G.S.M. Blue Flavors Mojito with mint and lime) and Sweet Lemony Martini (Ginebra San Miguel Premium Gin with freshly squeezed lemon and simple syrup).
“Drinkers and bartenders are now re-discovering the versatility of the juniper-based alcohol and part of its growing popularity all over the world has been fueled by the use of both locally sourced products and imported ingredients that add new flavors and dimensions to it,” says GSMI Marketing manager Nelson Elises.
For details on the next stops, visit and like the official Facebook fanpage of Ginebra San Miguel www.facebook.com/barangayginebra or log on to www.ginebrasanmiguel.com.
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