Different strokes for different folks. Or so it’s said, and this also holds true when it comes to dining preferences or options. I should know – dining out is sometimes a dilemma as my tween would rather stick to pizza and pasta; I am biased for Japanese food while hubby’s preferences can be quite unpredictable.
An easy solution would be to go to a mall and settle for the food court – but you sacrifice the private restaurant ambience you crave for with the relaxed atmosphere that allows you to engage in a conversation. After some deliberation (sometimes not without its tense moments), you decide to go to a resto – but if you so much as bring in a smoothie from another establishment, chances are you either get disapproving looks or are “gently” reminded that they do not allow outside food to be brought in – which could ruin the dining experience even before it begins.
All that is about to change with Burgos Eats – a lifestyle hotspot in Burgos Circle at Bonifacio Global City in Taguig with its pioneering concept of multi-format dining in a shared space.
All of 2,000 square meters, Burgos Eats houses five different brands under the country’s foremost casual dining operator Max’s Group Inc. – namely Yellow Cab, Pancake House, Teriyaki Boy, Krispy Kreme and Jamba Juice – giving diners diverse flavors and options to choose from, plus the kind of vibe they prefer at the moment. For instance, if you want something akin to a vibrant New York mood, then you head to Yellow Cab. Or go for the friendly Japanese ambience at Teriyaki Boy, the sweet feelings evoked by Krispy Kreme, the healthy feel of Jamba Juice or the homey air evoked by Pancake House.
“We want to break the barriers down on how people experience dining and enjoy food, because we were trained that a lot of it is bawal (not allowed),” says Jim Fuentebella, MGI’s executive director for Marketing, during our conversation at Pancake House. “At Burgos Eats, we want people to enjoy the experience; it doesn’t matter if you just buy a cup of coffee or thousands worth for a celebration,” he adds.
One interesting feature of Burgos Eats is the freedom and flexibility that the shared space concept allows. “If you want a smoothie from Jamba Juice, you can just walk over to Jamba which is just a few steps away and bring your drink here to Pancake House; they will not tell you that ‘it’s not allowed.’ And if the waiters are not so busy, you can ask them to get something for you from Teriyaki Boy or Yellow Cab,” Jim shares.
A centerpiece of the place is the spacious communal area with several tables that can accommodate big groups of friends, who can even turn the space into an event or party place. In fact, the launch of Burgos Eats felt like one huge party with people milling around, enjoying the sounds provided by a band with a female sax player while a Krispy Kreme booth delighted diners because it challenged them to design their own doughnuts. A crowd favorite – especially among the kids – was the origami table where Boyet Cruz taught the art of folding paper into different animal shapes.
Describing himself as a “frustrated architect,” Jim reveals that turning the concept into actual reality took about one-year-and-a-half – but the results all make up for the birth pains as the company’s foray into a culinary-lifestyle hub gives it an edge against the rest of the competition.
“Everything from the interiors to the design for each brand was well thought out. We wanted to retain the character for each brand, so Pancake House has lower ceilings because it gives the feeling of protection a house gives, while Yellow Cab on the other side has an industrial feel,” he explains.
Asked about plans to bring this same kind of novel dining experience to other communities and hubs, Jim says they are looking at the Quezon City and Manila areas. That’s certainly something to look forward to.
Max’s Group, Inc. currently has a network of over 500 stores in the country and more than 30 international stores in the US, Canada, Middle East and Southeast Asia. Its family of restaurants include Max’s Restaurant, Max’s Corner Bakery, Pancake House, Yellow Cab, Teriyaki Boy, Dencio’s, Singkit, Kabisera, Sizzlin’ Steak, Le Coeur de France and Maple. The company also operates international food brands, Krispy Kreme and Jamba Juice. To know more, visit www.maxsgroupinc.com
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