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Throwback in the packaging

Pepsi Philippines serves nostalgia-wrapped beverages with its special edition Pepsi cans and bottles sporting the company’s iconic logos from the ‘40s all the way to the early 2000s.

Swinging Sixties
Pepsi Philippines launches special edition cans sporting the beverage company's logos from the '40s to early 2000s.
“The Pepsi Generation campaign celebrates the enduring taste that spans decades, all while bringing families and friends closer with the Pepsi they all remember and enjoy,” said Gutzee Segura of PepsiCo. Philippines.  

The special editions include the first logo the brand had in 1946 which featured its novelty blue, red, and white colors with the original swirly script. The 1950s made a distinct change to the swirly script logo with a smoother, simpler look framed in blue and red banners. 

A Pepsi crown logo capped the Swinging Sixties which would eventually inspire the minimalist branding of the 1980s wherein white was used for the backdrop, outlining the rectangular and circular parts of the logo. A slight change to this would be seen a decade after when the Pepsi brand was featured more prominently on the side of the logo in italic font. 

At the turn of the millennium, Pepsi launched its new look called “Globe,” dropping the bold red platform of the logo for the icy blue backdrop—displaying the stylized, three-dimensional Pepsi Globe.

“Everyone has a Pepsi they remember; it was part of their memories of growing. We want to give Filipinos a little piece from those years to help them relive those special moments,” said Segura.

Topics: Pepsi Philippines , Pepsi Generation campaign , Gutzee Segura , Swinging Sixties
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