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Style and substance for designers

Sophisticated, versatile and fashionable—these are the attributes shared by the fashion collections of the high-end Bonne Bouche boutique, and the Lenovo IdeaPad U310 Ultrabook and ThinkPad Tablet. Bonne Bouche, which means “delicious morsel” in French, is located at the Filipino Designers' Zone in Greenbelt 5, Makati and offers elegant head-to-toe fashion experience for all women. The two owners—fashion designer Michi Calica-Sotto, and accessories and fine jewelry designer Elena Bautista—are serial entrepreneurs who are always on the move.
Designers Elena Bautista and Michi Calica-Sotto find doing business with Lenovo IdeaPad U310 (left) and ThinkPad Tablet (right) efficient, stylish, and effortlessly chic.
Aside from collaborating with other designers for Bonne Bouche, Calica and Bautista, both mothers, are also growing their respective businesses while attending to their families. The number of commitments they have require them to multitask and be able to work on their businesses anywhere. For them, the IdeaPad U310 and ThinkPad Tablet are heaven-sent tools that let them keep their creative juices flowing even when they're on the go.

Effortlessly chic

Michi Calica-Sotto, who's been designing bridal gowns for 20 years, makes elegant but very wearable dresses for Bonne Bouche, maintains Toccata, an online wedding store on Etsy.com, and designs wedding jewelry and wedding flowers. She constantly travels the world for design inspirations, holds business development meetings with branding specialists, sources materials, goes to photoshoots and even meets the press. “Gadgets have made my everyday life smoother, communication- and commercial-wise,” says Calica-Sotto. The ThinkPad Tablet, Lenovo's first real business tablet, is perfect for someone with a work hard, play hard lifestyle like Calica’s. Designed to suit the mobility needs of business owners, the ThinkPad Tablet keeps professionals connected, productive and entertained, as well as addresses the entrepreneurs' security, durability and manageability concerns. The carry-anywhere Android 3.1-powered device comes with NVIDIA Tegra 2 dual-core processor to offer extreme multitasking, faster web browsing and low power consumption. It has a battery life of up to 10 hours on a single charge, and offers access to more than 250,000 apps through the Android Market. It also has micro-USB and full-size USB ports, full-size SD card reader, and mini-HDMI port, all for easy hook-up and connectivity with external devices such as PCs, monitors, printers, cameras and more.

Doing business in style

Elena Bautista designs jewelry with precious stones that are classic, easy-to-wear and versatile. Her work days are filled with meeting clients for Bonne Bouche as well as managing her own jewelry shop, Goldworks, where she visits factories, designs new collections, monitors her online store, coordinates with suppliers, attends business meetings, and more. “I have to be efficient and connected while on the go because I try to maximize my time. Even on the road, I try to access my e-mail and online stores all the time; communicating with everyone, as well as touching base with people who are important to us,” shares Bautista, who carries her laptop wherever she goes. Only as thick as the average fashion magazine at 18mm, and weighing just a bit more than a ladies' empty leather handbag at 1.7kg, the IdeaPad U310 is ideal for lugging around at fashion pictorials. It features ultra-fast boot-up and quick resume from sleep thanks to Lenovo's Enhanced Exp erience 3 for Windows 7. It is powered by 3rd generation Intel Core processors, and comes in a variety of stylish colors such as Aqua Blue, Cherry Blossom and Graphite Grey—perfect for stylistas.
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