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New line addresses hair fall

L’Oréal Paris recently launched its Fall Repair 3X in the country. The line includes a shampoo, conditioner and leave-in tonic. This is L'Oreal's first-ever hair care range enriched with the power of Arginine to prevent hair fall right at its root. New line addresses hair fallFrom the ends to the roots, hair goes through a lot. It never gets a minute’s rest. One moment, you’re brushing it and pulling it back. The next, you’re combing and teasing it. When the body goes through hormonal changes, malnutrition and fatigue, our hair gets affected as well. Ageing as well as stress come into play, affecting how your hair looks and feel. Hair is subjected to more abuse when it is colored, bleached, blow-dried and more. Because of this, hair becomes weaker and more fragile.As a result, the hair bulb and fiber are compromised, which is where the strength of the hair lies. Failure to receive the essential nutrients it needs to grow such as protein, hair fiber – which is made up of scales – is unable to properly adhere to one another. Hair weakens further, protein content decreases, and hair loses all of its strength. Gradually, the scales detach, resulting in hair fall. Without Arginine, hair simply cannot grow as hair bulb no longer produces hair. As it makes up 9 percent of all the amino acids in the hair fiber, Arginine is one of the major protein components for the hair. A true energizer, Arginine boosts the strength of hair. It unclogs hair bulb by reactivating microcirculation, optimising the supply of essential nutrients to hair so that its potential for strength is restored. Arginine also carries a dual positive charge that strongly draws itself to fragile hair that carries a negative charge. In other words, fragile hair is attracted to Arginine, resulting in this powerful ingredient to be fully infused into hair fiber. Even on the very first application, Arginine attaches itself to damaged areas, restoring hair’s natural shield. And as significant quantities attach to the hair – from roots to tip – hair bulb is instantly nourished, which then reinforces the strength of hair and restructures the fiber. This triple action grows with each succeeding application to increase the power of Arginine on your hair! Microcirculation in hair is improved as Arginine nourishes hair roots while repairing hair from roots to tip. Fall Repair 3X’s textures help to optimize the effectivity of Arginine.
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