It was never Jennylyn Mercado’s goal in life to be named the country’s “sexiest woman,” and she admits the title doesn’t quite sit well with her yet. Like many, she constantly deals with body issues, but she tries her best to accept her perceived flaws and goes out of her way to address them.
“At tapings I make sure that during breaks I squeeze in even a few minutes of workout: I do sit-ups and push-ups,” Jen said when asked how she maintains her figure. For her usual problem, which is bloating, she drinks warm water or green tea.
But for her, the most important solution when one is overwhelmed with body issues is to “be always contented; love yourself, love your body and love the way you are.”
Jennylyn said that after she gave birth to her now six-year-old son Alex Jazz, she has since accepted the flaws that come with pregnancy. “'Eto na 'yun 'e, wala ka nang magagawa, kailangan mo na lang i-embrace yung flaws at mahalin yung sarili mo (This is it, there’s nothing one can do, all you can do is embrace your flaws and love yourself),” she declared.
And it is her positive outlook in life paired with her physical efforts (although she said she doesn’t have a special diet), that made her the fitting choice to be the newest face of Avon Fashions, the intimate apparel brand of the direct-selling company.
Introduced alongside the label’s 2015 fall/winter collection, Jennylyn, according to Avon Philippines’ officials, is the perfect package that truly embodies the qualities that define an Avon woman. “She’s a mom, a multi-awarded actress, and a triathlete. She’s very confident with herself and very talented,” said marketing director Jean Reyes.
Reyes added, “On top of those, our survey among consumers and representatives revealed that people could relate to her. [She’s] very approachable and wholesome, so it’s a good fit for us.”
Reyes clarified, however, that Jennylyn’s being the Philippines’ “sexiest woman” was not the reason for Avon’s decision to pick her as the brand’s latest ambassador. In short, they chose her before she received the coveted title. “When we heard about it, we said it was perfect timing because it came up right at the time that we were introducing her,” shared Reyes.
And for Jen, her “body issues” didn’t make her think twice in accepting this new role. “Before they chose me, Avon knew that I’m a mommy so I took comfort in the fact that they’re aware of the changes in a woman’s body.”
So it’s only natural that her favorite in Avon Intimate Apparel’s latest collection is the Lovell bra and panty as they fit her perfectly. “When you’re already a mom your upper body is not the same way as it was before, so I like it because it gives the right lift that I need,” explained Jennylyn.
The right and comfortable fit is important for Jennylyn, too, when it comes to undergarments. “For me, when you’re comfortable in what you’re wearing, you’ll feel beautiful, confident and sexy.”
And the perfect fit, which Avon Fashions mastered in the last 38 years, is just one of their three promises for all Filipinas.
“We strive to offer our consumers intimate apparel that withstands constant wash and wear, the perfect fit for the shape and figure of a Filipina, and the latest styles and exclusive prints – allowing everyone to enjoy, feel sexy and be confident with the intimate apparel that they wear,” said Avon Philippines general manager Emie Aguilar-Nierves.
Jennylyn will be the face of Avon Fashions Classic line, the range for women aged 25-35, that features pieces in different shades of blue, green and red. The brand also launched fun prints for its Missy line for teens and new styles for its Men’s Club intimate apparel range for men.
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