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The L’Occitane difference

L’Occitane is known as the maker of high-quality, luxurious face, body and home products made with respect to environment. In response to calls for more organic products and in line with its 37-year old tradition of using only the authentic and finest natural ingredients, the Southern France-based beauty brand reintroduces four of its beloved collections with new products and improved formulations. 2013_aug26_life4Since L’Occitane banks heavily on research in natural cosmetics, it was able to develop products made from natural materials while ensuring the sustainability of the source. “We are aware that people are becoming more concerned to the environment, so we try to make our products as natural as possible while keeping the source stable,” said L’Occitane general manager for Southeast Asia Nancy Ferriman, who flew in to the country for the launch of the brand’s new products.

Breath of youth

To be launched on October, L’Occitane’s award-winning and bestselling anti-aging Divine Immortelle line gets a facelift with new formulation that introduces a unique complex of seven naturally derived active ingredients. The organic essential oil of Corsican immortelle (everlasting flower), which is known for its anti-aging properties in Divine Cream is combined with marsh clover, Corsican myrtle, Corsican honey, bellis perennis, hyaluronic acid, evening primrose oil and camelina oil for a new-generation Divine Immortelle skin care range that will efficiently combat metabolic and replicative cellular aging. “This 5th patent acts at the heart of the cells of epidermis to correct all the signs of aging and give new substance to the skin,” said Ferriman during a media roundtable. Because of its proven anti-aging effects, L’Occitane’s Divine Immortelle line is much more expensive than its other product ranges. With the change in formulation, Ferriman said it “can affect the price, however, it will still fall to the lower price end of luxury products.” In the Philippines, a 50ml Divine Cream will be available at P4,950; a 30ml Divine Extract at P3,500; and a 15ml Divine Eyes at P4250. “If you’re going to spend that much, you have to get the most out of it,” Ferriman opined. Aside from the new and improved formulation, L’Occitane will also introduce a new member of the Divine skin care regimen, the Divine Lotion, which Ferriman said is perfect for countries with humid weather like the Philippines.

Universal scent

The zesty and refreshing scent of Verbena collection by L’Occitane encompasses gender and generation, thus it is called “A universal scent for everyone.” On September, this much-loved product range will introduce two additions to its collection: Mint Verbena and Citrus Verbena. Housed in frosted bottles, the Mint Verbena collection combines the citrus fruits and lemon zest scent with spearmint and peppermint. Body products under this range include Eau de toilette (P2,750), Exfoliating shower gel (P1,000) and Body ice gel (P1,475). Citrus Verbena, on the other hand, provides a smell that spells summer all year round as it offers a light twist on the original scent by emphasizing fruity and tangy notes underlined by citrus essential oils. This invigorating new scent is stored at the 50 ml Eau fraîche (P2,000) and 150ml summer fragrance spray (P2,750). Besides the two new scents, L’Occitane also tweaked its original Verbena collection, which products include Bath salts, Fresh body lotion, Fresh shower gel, Fresh summer mist, EDT, Foaming bath, Fresh towelettes, and Shower gel by using organic materials. “We’ve been able to work with new supplier, farmers who produce organic verbena which we think is a good alternative,” said Ferriman. Because of the change in raw material, she said that there has been a change in the scent of the Verbena range products.

Flawless skin

From the line that promotes “The beauty of nude skin,” Iris Angelica introduces Sublime Essence, a skin-perfecting serum that helps keep skin hydrated for 24 hours and reduce the visibility of pores, blemishes, and redness. Completing the new Iris Angelica and Angelica skin-perfecting routine for all skin types are Cleansing gel (P1,100), Face toner (P1,050), Eye roll-on (P1,450), Sublime Essence (P2,450), Hydration cream (P2,450) and Sublime Beauty Cream. Sublime Essence will be available globally on September, along with the new Angelica Transparent Face Soap (P895) and Angelica Ultra Matte Fluid (P1,650).

The power of five

L’Occitane’s hair care range gets a boost with a new formulation powered by five essential oils brought together to act in synergy on the hair leaving it soft, light, and repaired from roots to tips. The Aromachologie’s new repairing complex is composed of essential oils from geranium, lavender, ylang-ylang, sweet orange, and angelica. The result? It has been found that the hair regains and maintains its strength and resilience. As a matter of fact, a study conducted in the L’Occitane laboratories revealed that after the hair care routine, there is 83 percent less broken hairs when brushing. The new Aromachologie Repairing shampoo (P1,100), Repairing conditioner (P1,100), Repairing mask (P1,650) and Repairing oil (P1,450) will be available in stores on November.
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