Troopers Cainta, a food outlet which specializes in steak, ribs, burger, and pasta, has opened its doors to millennials and motorcycle riders including subdivision residents in the first class town.
The outlet, seventh to carry that name in the outlying towns of the metropolis, was blessed recently by Fr. Jaime Padilla, parish priest of the Sacred Heart of Jesus Parish in the town’s Brookside Hills subdivision, with the ceremonial ribbon cutting led by Cainta municipal administrator Angel Talaga.
The food chain’s franchise holder is the Biscayne Food Corp., managed by five directors led by Engr. Theresita Rose, chairman, and lawyer Ernesto Lawenko, corporate secretary.
Rose told the Manila Standard that the food chain, between kilometer posts 18 and 19 along Ortigas Avenue, hopes to attract the millennials, motorcycle riders and residents of nearby subdivisions.
Millennials are also called “echo boomers” due to a major surge in birth rates in the 1980s and 1990s, and because millennials are often the children of the baby boomers, the generation generally marked by increased use and familiarity with communications, media, and digital technologies.
Rose, a chemical engineer by profession, told the Manila Standard they were hoping to attract their expected clientele, particularly since “the prices are very affordable.”