As the market leader in oncology in the Philippines, Roche has launched its ‘Strong for Someone’ advocacy that aims to inspire and encourage cancer patients and their families via a nationwide community that will serve as their pillars of support. Present at the launch rites in Taguig City are (from left) Dr. Clarito Cairo (Cancer Program Manager for Department of Health); Dr. Hiyasmin Alejandro (Chairman of Multimedia Committee of the Philippine Society of Medical Oncology); Dr. Marilucel Aganon of the Philippine Charity Sweepstakes Office); celebrity vlogger Wil Dasovich, who has suffered from colon cancer; Aileen Antolin, vice president and trustee for program development of the Philippine Foundation for Breast Cancer Inc.; and Dr. Diana Edralin, Country Medical Director of Roche (Phils.) Inc.