American entrepreneurship and franchising expert Dr. Benjamin Litalien (center) serves as the lecturer and facilitator in the two-day Certified Franchise Executive Program organized by the Philippine Franchise Association which serves as one of the four components of the weeklong Franchise Asia Philippines 2018 at the AIM Conference Center. The CFE Program was brought to the Philippines through the efforts of PFA chairman emeritus Samie Lim (left) and PFA vice chair Bing Sibal-Limjoco. Aside from the CFE Program, Franchise Asia Philippines 2018 also includes the International Franchise Conference on July 18 to 19, the International Franchise Expo on July 20 to 22 at the SMX Convention Center and the Learning & Networking Sessions on July 20 to 22 at the SMX Convention Center.