Tourism Malaysia launched its VM2020 Campaign for the Philippines at Shangri-La Makati Hotel on Oct. 9, 2019.
VM2020 promises an abundance of excitement with a long line-up of cultural themed events, family fun activities, shopping festivals and lots more.
Tourism Malaysia led a delegation of 18 Malaysian travel trade and industry players, consisting of 10 travel agents, two hotels, four product owners and two airlines.
The Philippines travel industry was given an update on the VM2020 campaign and a gala dinner was also held at Shangri-La Makati for all participants.
To boost Philippines arrivals, Tourism Malaysia encouraged tour operators to develop and sell holiday packages to Malaysia with a focus on niche products like luxury travel, shopping, and sports tourism.
A discussion was carried out with the Philippines Travel Agents Association, National Association of Independent Travel Agents and the Philippine Tour Operators Association.
Tourism Malaysia’s promotional efforts in Philippines is expected to increase the number of Filipino tourists in Malaysia. It aims to promote greater awareness of Malaysia as an ideal holiday destination, besides fostering greater cooperation between tour operators and members of the tourism fraternity.
This is in line with Malaysia’s efforts to boost arrivals from Philippines, with as many as 510,650 Filipino tourists visiting Malaysia in 2020.