Converge ICT Solutions Inc. raised the ante in the ongoing price war in the telecommunication industry by offering Internet speed upgrade for free to existing customers.
Converge ICT chief operating officer Jesus Romero said the broadband speed of all existing customers would be upgraded for free.
Under the new pricing strategy, Converge ICT subscribers of the 50Mbps (P2,500) and 100 Mbps (P3,500) plans would receive a free upgrade to 75 and 120 Mbps, respectively.
The speed upgrade would start Dec. 6, 2018.
The company said that along with the free upgrade, an add-on speed called FiberX 1500Plus would be offered to all customers for P99.
Converge ICT is also giving the add-on speed free for one-month to 1500 existing subscribers who would avail of the service until Jan. 31, 2019.
Rival PLDT Inc. is offering Fibr Unli with up to 50 Mbps speed for P2,899, while Globe Telecom offers 50 Mbps with no data cap for P2,499 and 100 Mbps for P2,899.
Romero said with the new pricing strategy, the company was expecting to double its subscribers by next year.
“The trajectory is very good. We have more than 200,000 subscribers and it’s growing very fast. We’re big in Luzon and our fastest market is Metro Manila,” he said.
Converge ICT earlier signed strategic partnerships with foreign and local telecommunications companies to roll out high-speed broadband network nationwide over five years for $2 billion.
Under the partnership, Korea Telecoms, LSI-Fibernet Konstruk Corp., and TE Connectivity Subcom will help Converge ICT build and deploy the infrastructure necessary to provide pure end-to-end fiber internet connectivity at a nationwide scale.
Converge ICT will fund the project through borrowings and equity.
The rollout has the potential to reach more than 13 million of the 22 million households nationwide, particularly the major islands in the Visayas and Mindanao.