The PLDT Group on Monday signed an exclusive partnership with Fox Networks Group Asia to enable its subscribers to stream movies and TV programs from the extensive catalog of global entertainment leader Fox.
“As we improve our network, we also continue to grow the library of popular video content that our subscribers can access. We are also cooking up special packages that will make video streaming more enjoyable for them,” said PLDT and Smart chief revenue officer Eric Alberto.
“All these efforts – network improvement, content partnerships and the provision of value-packed service offers – have the goal of giving our customers a superior digital experience,” Alberto said.
Smart is expanding its content portfolio via partnerships with iflix, Netflix, Cignal and ABS-CBN’s iWantTV.
“Filipinos now have a growing appetite for relevant content that they can access anytime, anywhere. As they increase their consumption of digital content, we are making sure that our network is strong enough to support not just their current requirements, but their future needs as well,” Alberto said.
He said Smart invested heavily in the accelerated deployment of long term evolution sites.
LTE delivers superior experience for users, particularly for mobile data. It can also be quickly upgraded to LTE-Advanced, which can provide even faster speeds and greater capacity to subscribers who are using LTE SIMs on LTE-capable handsets.
Smart committed to the National Telecommunications Commission to make LTE progressively available to 95 percent of cities and municipalities by end-2018.
Smart targets to roll out 2,165 sites with LTE in low-spectrum bands and 3,568 sites in high-spectrum bands.
Low-frequency bands provide better indoor coverage, while high-frequency bands increase the capacity of cell sites to handle heavier call, SMS and mobile data traffic.