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Thursday, March 28, 2024

Coca-Cola Beverages absorbs logistics firm

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Coca-Cola Beverages Philippines Inc., the local bottling partner of the beverage brand, and The Red Systems Company Inc. said it initiated the process to merge the latter’s operations into CCBPI, subject to the approval of relevant government entities. 

TRCI is a logistics company that CCBPI has been engaging to ensure that Coca-Cola products are delivered to partners and consumers nationwide. 

The acquisition will effectively see the regularization of 1,800 TRCI personnel who are already undergoing onboarding into the company.

“CCBPI has always firmly believed that its strength lies in its people—and the merging of TRCI into the fold only underscores this. The company has served the Philippines for more than a hundred years, and it seeks to serve the Filipino people for at least another hundred more,” said Drew Fernandez, CCBPI vice president for people.

“The culmination of this process, through close coordination with the Department of Labor and Employment proves that joint endeavors between the private and public sectors can be mutually beneficial,” said CCBPI president and chief executive Gareth McGeown.

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