Suy Sing Commercial Corp., the leading one-stop grocery distribution company in the Philippines, is poised to grow its customer base with new strategies aimed at bolstering business growth within the hotel, restaurant and cafe or Horeca sector and other institutional accounts.
The move aims to diversify Suy Sing’s portfolio and officially open the business to a new set of clientele.
With more diversified product offerings and attractive Horeca packages, Suy Sing hopes to keep competition at bay and remain to be the top of mind wholesale grocer across industries.
The higher-than-expected inflation rate last year had made bulk purchase transactions a way to contain the effects of the upsurge in prices for small start-up companies and community stores (sari-sari stores). Suy Sing saw the opportunity as the number of clients they are getting from this sector continues to increase.
Getting a strong foothold in these sectors will cement Suy Sing’s market leadership as Horeca businesses in the country continue to flourish, with the restaurant sector leading at more than 6,000 establishments all over the country. There is also a rise in the number of specialist coffee shops, one of the fastest growing formats in the recent years.
This rise in number may be attributed to the increase in the spending on travel or dining out particularly by millennials who have also shown keen interest in putting up a café or restaurant business of their own.
Consequently, Suy Sing gears up to meet evolving demands with competitive price points, incentives and loyalty rewards and by further strengthening the Suy Sing brand and improving its processes, delivery hubs and distribution centers.
This will also provide the company with multiple income streams and positive cash flows in the years ahead.
With over 70 years of expertise in the grocery business catering to independent grocers, Suy Sing envisions to bring the same level of success to its new clients.