ABS-CBN: DTT viewership up in Manila, suburbs

ABS-CBN Corp. said over 70 percent of non-cabled homes in Metro Manila are watching via digital terrestrial television as it sold 6.1 million units of TVPlus as of October 10 since the launch in 2015

The latest survey conducted by Kantar Media in August showed that 71.6 percent of on-cabled homes had an ABS-CBN TVplus box in Metro Manila from 55 percent in August 2017. 

Non-cabled homes enjoying the benefits of ABS-CBN Tvplus in Mega Manila, meanwhile, rose to 64.7 percent from 44 percent on year.

The biggest growth in DTT penetration is in the suburbs. Kantar Media reported that 57 percent or more than half of non-cabled homes in the area now watch television using an ABS-CBN TVplus box, compared with only 33 percent in August 2017, a 24-percentage point increase in consumer acquisition.

The migration of viewers from analog to digital shows their eagerness to enjoy the life-changing benefits of ABS-CBN TVplus that include clear TV viewing, crisp sound, more exclusive channels, and an affordable pay-per-view service with no monthly fees.

ABS-CBN, which is rapidly transitioning into an agile digital company, is also leading the country’s departure from analog following the government’s mandate for all broadcasting companies to migrate to digital TV before 2023. 

It is also the first media and entertainment company in the country to make the historic switch from analog to digital terrestrial television to transform the TV viewing experience of Filipinos when it launched ABS-CBN TVplus in 2015.

ABS-CBN TVplus in July 2018 introduced new channels that were initially available in Metro Manila, Rizal, Cavite, Laguna, Metro Cebu and Cagayan de Oro. 

These are Asianovela Channel, the first and only channel on digital free TV that airs uncut Asian dramas and movies and Movie Central, the first all-English movie channel on digital free TV. 

MYX, Jeepney TV and O Shopping, a home TV shopping channel, complete the additional channel line-up of ABS-CBN TVplus. Only O Shopping will be accessible permanently free of charge, while the other four new channels will be on free trial until the end of the year.

Topics: ABS-CBN Corp. , digital terrestrial television , TVPlus , Kantar Media
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