GMA Network Inc. on Wednesday said it teamed up with social networking microblogging platform Twitter to deliver premium video content in Asia Pacific in a bid to boost audience reach and engagement as well as revenues.
“Twitter has always been a valuable instrument in the distribution of GMANetwork.com’s content. The platform has since helped us give Serbisyong Totoo (“genuine service”) to our Kapuso readers and viewers around the world, as we have always been the first to break Philippine news to our global audience,” Dennis Caharian, senior vice president and general manager of GMA New Media Inc., said.
“We keep finding ways to better reach and engage with the fan base of our entertainment programs, and provide public service to Filipinos worldwide. We look forward to strengthen our partnership with Twitter to broaden our audience reach and provide Serbisyong Totoo while driving success to our business goals,” he added.
GMA’s partnership with Twitter will include content from GMA News and GMA’s top-rated TV programming, such as drama action-fantasy series.
Rafael San Agustin Jr., head of Digital Media for GMA, said Twitter had been instrumental in creating excitement for the entertainment programs of GMA through the conversations of its loyal viewers and fans.
He said Twitter did not only help drive interest but it also provided valuable customer insights.
“Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company’s audience engagement and content monetization strategies,” Global vice president Kay Madati of Content Partnerships Twitter said.
Marilyn See, vice president for digital advertising of GMA New Media, said the company expected so much potential in the venture in terms of creating incremental revenues and achieving campaign objectives.