SSI Group Inc., the country’s largest specialty store retailer, is bringing New York’s famous burger chain Shake Shack to the Philippines next year.
SSI Group said in a disclosure to the stock exchange it signed a development and licensing agreement with Shake Shack Inc. to open Shake Shack restaurants in the Philippines. The launch will mark Shake Shack’s first entry into Southeast Asia.
“Shake Shack is proud to partner with SSI Group, known for its retail expertise and culture of hospitality, to bring Shake Shack to the Philippines,” said Michael Kark, vice president of global licensing at Shake Shack.
“Manila is an incredible city, its heart beats with a distinct warmth and hospitality. We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community,” he added.
Shake Shack is a modern day “roadside” burger stand known for its 100 percent all natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs,fresh-spun frozen custard, crinkle cut fries, draft beer and wine.
Shake Shack has expanded to over 170 locations in 21 US states and more than 60 international locations since its opening in 2004.
Meanwhile, Shake Shack will expand SSI Group’s food and beverage portfolio, which includes TWG Tea.
“It has been a mission of the SSI Group to provide complete lifestyle offerings through global partnership that cater to the eclectic tastes of Filipino consumers. We are excited to bring Shake Shack, one of the world’s best burger joints, to Manila’s young and vibrant customer scene,” SSI Group president Anton Huang said.
“We believe that Filipinos will embrace the unique Shake Shack experience and Shake Shack’s mission to stand for something good. We are proud to partner with Shake Shack to bring complete gastronomic experience coupled with its fund and lively environment to the Philippines,” he said.
The SSI Group maintains a portfolio of 107 brands and a store network located in prime retail locations nationwide.