spot_img
28.1 C
Philippines
Friday, March 29, 2024

Shakey’s Pizza opens first of 10 outlets in Dubai

- Advertisement -

Shakey’s Pizza Asia Ventures Inc., the listed firm behind the Shakey’s Pizza chain, expanded its footprint in the Middle East with the opening of its first store in Dubai.

SPAVI said in a disclosure to the stock exchange the new store was the first of the 10 Shakey’s branches to open in the United Arab Emirates under a franchise agreement with Aljeel Capital, a Dubai-based group.

“We are excited to have more stores in the UAE, with our flagship Dubai restaurant finally open and with the overwhelming turnout we had during opening night,” said Aljeel chief executive Firas Hurieh.

“We are proud to say that our store broke several Shakey’s records on that day – the highest total net sales during opening day and the largest number of pre-sold loyalty program ‘Supercards’,” he said.

Aljeel committed to open the remaining nine stores in the UAE over a span of five years.

- Advertisement -

Located opposite Burjuman Mall and just a few steps from Exit 4 of Burjuman Metro Station (one of the busiest stations in Dubai), the new store is strategically located and very accessible, thus attracting good traffic and high brand visibility.

SPAVI said everything on the menu was halal-certified, in line with Dubai’s Islamic culture. 

The key features and flavors that make for a Shakey’s trademark experience were meticulously kept intact. Marinade, breading, dough blends and spice mix for the pizzas, chicken, and spaghetti were flown in from the Philippines. 

“Dubai, UAE, and the rest of the Middle East are great markets for us. Aside from the strong and welcoming Filipino communities which really love the Shakey’s brand and are excited about experiencing it away from home, Pizza is also a western concept with a western menu”•thus giving us tremendous growth opportunities within the mainstream markets there,” SPAVI president and chief executive Vic Gregorio said.

The store in Dubai is the second international store of Shakey’s after Kuwait.

SPAVI also owns the perpetual rights to the Shakey’s brand for the Middle East, Asia (excluding Japan and Malaysia), China, Australia and Oceania.

SPAVI had a total of 212 Shakey’s stores in the Philippines.

- Advertisement -

LATEST NEWS

Popular Articles