AdSpark Inc., Globe Telecom Inc.’s digital advertising subsidiary, appointed a seasoned marketing communications executive as the company’s new president and chief executive effective August 6.
Globe said Onat Roldan would be the new president and chief executive of AdSpark, replacing Glenn Estrella.
“Digital advertising in the Philippines has gone really huge, and my role now at AdSpark is how to harness the creativity of the talent we have, maximize our potential to be able to open up more opportunities and make us understand more what the market and the consumers really want,” Roldan said.
“I certainly look forward to working with the AdSpark team and together, we will face the challenge of making AdSpark a true powerhouse in the digital advertising sphere in the Philippines,” he added.
After graduating from the Ateneo de Manila University, Onat went immediately to work, starting as a copywriter for Great Wall Advertising.