Amway, a global direct selling company, opened My Amway Place in Makati City to serve the needs of Amway business owners and elevate their product and shopping experience.
My Amway Place, the company’s flagship experience center in the Philippines, is where ABOs meet, interact and engage in the business.
“We want to create those experiences both online and offline to help build a successful business environment for our ABOs, to see, touch and feel Amway brand. What we’re trying to do apart from setting up this Amway Place is go upside and bring the experiences up where we don’t have the physical spaces as well. Part of our initiative is to geographically open places or spaces where ABO’s are doing business as well. We recreate experiences offline, online, offsite and onsite,” said Amway Philippines country manager Leni Olmedo.
My Amway Place, located at 828 Arnaiz Street, Salcedo Village, Makati City, occupies three floors of the Kentek Building. It is intended to be a one-stop site where ABOs are supported in retailing, training and community development.
The Amway team chose the location because of its visibility and access to public transportation.
Conceptualized by known Korean design company, Anche Space Consulting Group, My Amway Place is patterned after other Amway markets in the region.
My Amway Place is a $1.5-million activity center, an investment that highlights the company’s 20th anniversary in the Philippines.
“We hope ABOs will come to see this space as their home away from home. My Amway Place is a testament to Amway’s commitment to this country and community,” Olmedo said.
The first floor is dedicated to the lounge, featuring a café serving coffee and pastries for ABOs and their guests.
“First impressions matter. The first floor is about building connections. We want to be able to help our ABOs attract new prospects by giving them a space where they can comfortably and confidently meet and start to build that connection,” Olmedo said.
The second floor is the Experience and Shopping Center. All of Amway’s top brands such as Nutrilite, Artistry and the newly launched Korean skin care line Miyu, will have experience areas where products may be tried out, consultations may be conducted and of course, shopping.
The second floor also houses the Amway Promise Zone, where Amway’s total satisfaction guarantee comes to life. This space includes customer care and eSpring warranty service support.
The fifth floor houses the Training and Events Center—a world class facility with flexible space options for hosting large meetings, training and community events for as many as 300 people.
Meanwhile, Amway Philippines’ new headquarters is located on the fourth floor of the building.
“As you know, the Philippines is in a unique position to provide a fertile testing ground for some new ideas for Amway. Our economy is still growing fast in Southeast Asia, and has been on this stable trend in recent years. Our focus is to ensure that all our ABOs will get a robust level of support so they can ride with this growth,” Olmedo said.
There are about 60,000 active ABOs in the Philippines.
Olmedo said the Philippines has a big potential to grow the Amway business not only because of the quality of Amway products most of which as certified organic but because it also provides livelihood opportunities to many Filipino families.
Globally, direct selling is worth billions of dollars. In the Philippines, direct selling is a P50-billion industry that grows at an average of 4 percent annually. Amway Philippines continues to surpass the average industry growth, according to Olmedo.