ABS-CBN Corp. and GMA Network Inc. both claimed higher television ratings in the month of November.
Kantar Media said ABS-CBN earned a TV audience share of 42 percent in November against GMA’s 30 percent.
In Metro Manila, ABS-CBN recorded a 40-percent of the audience share against GMA’s 26 percent and 34 percent in Mega Manila versus GMA’s 31 percent.
It led in Total Luzon with 38 percent over GMA’s 32 percent, in Total Visayas with 52 percent versus GMA’s 23 percent and in Total Mindanao with 47 percent over GMA’s 28 percent.
ABS-CBN also drew in more viewers across all time blocks, winning with 44 percent versus GMA’s 30 percent during primetime; 38 percent versus GMA’s 25 percent in the morning; 40 percent versus GMA’s 31 percent at noon time; and 43 percent versus GMA’s 33 percent in the afternoon.
Meanwhile, GMA Network sustained its lead in the TV ratings game in Urban Luzon and Mega Manila, according to the latest data from Nielsen TV Audience Measurement.
GMA in November posted an average of 33.3 percent total day people audience share in Urban Luzon, outscoring ABS-CBN’s 29.6 percent.
The viewer-rich area accounts for 72 percent of all urban TV viewers in the country.
GMA continued to win in the afternoon block with 35.6-percent people audience share while ABS-CBN registered 28.4 percent.
GMA similarly led in the evening block with 35.3 percent versus ABS-CBN’s 31.9 percent.
Likewise in Mega Manila, GMA recorded 33.9 percent average total day people audience share compared with ABS-CBN, which only managed to get 27 percent.
GMA shows took 18 spots out of the top 30 shows in the area, which accounts for 60 percent of all urban viewers in the country.