A whole new class of enterprising individuals is emerging from the cluster of salespeople accustomed to the pressures of closing sales and hitting their quota.
They can be found in the thriving world of real estate selling where they have discovered and learned the concept of salespreneurship after joining a realty marketing company established by successful salespreneur Gabriel “Billy” Dominguez.
As the president of Green Circle Realty that has been in the industry for more than 13 years, Dominguez introduced salespreneurship as his own success formula that has enabled his company to fulfill its two-pronged mission of wanting to help middle-and-above-middle-income earners acquire affordable, quality homes and providing income opportunities to people who want to upgrade their lifestyles.
Dominguez defines salespreneurship as the combination of creative salesmanship and innovative entrepreneurship. It challenges the traditional sales agent mindset that is limited to setting sales quota and short-term goals.
Salespreneurs go beyond selling a product or service by creating value for what they have to offer. At GCR, Dominguez makes sure that his salespeople realize that they do more than just sell homes but are part of the company’s noble vision to help thousands of families dreaming of having their own home.
Through the years, GCR remains committed to helping people have access to affordable, quality housing, particularly the OFWs, ordinary workers, starting families and business owners. As the leading and most trusted sales network of ProFriends and its flagship project, Lancaster New City, GCR continues to fulfill this mission.
Purchasing a home can be an intimidating prospect to most people. This is why Dominguez is happy to share that they have made homeownership more affordable through flexible and creative financing schemes.
“With our payment terms, owning a house and lot ranging from P1.5 million to P1.6 million is made more pocket-friendly by having the usually 30-percent downpayment scaled down to only 12.5 percent or about P12,000 for 12 to 15 months. This way, there is no initial jolt to their finances,” he said.
This also allows homebuyers to avail of shorter loan terms and save on interest as they pay the monthly amortization and start earning better income.
His passion for homeownership comes from his years of service as the public affairs department manager of Pag-IBIG Fund where he saw the importance of investing for the future.
“Our basic requirements for those who want to join GCR is that they are goal-driven, results-oriented and with a willingness to serve. Since we don’t offer basic pay or allowances, we are able to gauge those who have the potential to make it big in an opportunity-based profession,” he said.
“We also see those who are committed to partner with us in fulfilling our mission to help more people have access to affordable homeownership,” Dominguez said.
To ensure that aspiring salespreneurs get the opportunity to excel in the competitive arena of realty selling, he underscores the importance of providing continuous training and professional development. It is also part of the transformation process of starting as ordinary sales agents to becoming empowered salespreneurs.
He said salespreneurship can be easily learned and adapted even by people who do not have a background in sales or business management. It is mainly about having the heart of a salesman who believes in the product or service he offers, beautifully combined with an entrepreneur’s mindset whose goal is to convert his hard work into profit or revenue.
“It makes me sad seeing salespeople who have the opportunity to earn well, but they end up not financially wealthy. We also see some businessmen who started well but failed in the end. This is all about lack of salespreneurship. All salespeople must learn how to be entrepreneurial while entrepreneurs must be able to practice salesmanship at all times,” he said.
GRC’s objective of developing its salespeople to become some of the most successful real estate salespreneurs today has also earned Dominguez the monicker “Master Salespreneur,” not only from his peers in the realty business but from other industries as well.
Dominguez hopes to reach out to other industries that will benefit from learning the tenets of salespreneurship and to share his advocacy to more enterprising Filipinos.
“I believe salespreneurship has truly come of age. It is no longer exclusive to salespeople and business people. It can be a major success factor for employees, too. For sure, employers would love to have people in their employ who are consistently selling the company and work as if they are co-owners of the company. The Filipino term ‘malasakit’ describes this aptly. Even students must be taught about salespreneurship at their young age to prepare them for the real world. This is the direction that I want to pursue – to focus on advocating salespreneurship as a discipline that would eventually create a significant impact on the business sector and on the personal lives of more people as well,” he said.