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New foodpanda executive loves Filipinos’ enthusiasm

Iacopo Rovere, the Italian co-founder and managing director of foodpanda Philippines, is an entrepreneur, motivated leader and resolute innovator.

The hands-on CEO used to be the global operations manager of foodpanda in Germany.  Six months ago, he was assigned to the Philippines, one of the most vibrant markets of the online food delivery service.

“I love the sunny weather and the vivid colors of the countryside, but what I mostly enjoy here is the positive and enthusiastic attitude of the Filipinos,” says Rovere.

Foodpanda started its business in the Philippines two years ago and has since then expanded its footprint to more than 1,000 partner restaurants and diners.

The company delivers for popular food choices, from Japanese to Italian and even fusion-inspired diners. Clients such as Bonchon, Juju Eats, CPK, Wendy’s, Pepper Lunch, Yoshinoya, Lazy Bastard, Jollibee and Frankie’s have expressed satisfaction for the service and developed an affinity to the ubiquitous food logistics firm.

Iacopo is confident that foodpanda’s established number of restaurant partners nationwide, a fleet of able and agile delivery crew, and perpetually increasing customer satisfaction rating will lead the brand to greater heights in the coming years.

Their customer satisfaction rating has also improved to over 90 percent.

“We are only at the beginning of our adventure here in the Philippines. As the awareness and relevance of our brand expands, recognition from the biggest players in the industry also starts to pour, like Jollibee which we recently launched on our platform. We must have been doing something right and this is very rewarding after all the effort our teams puts into our mission,” Rovere says.

Seen boosting foodpanda’s business in the Philippines is the new fixed delivery fee of P59 this year, exclusive for in-house delivery. Since its launch in the Philippines, foodpanda has been charging a fixed delivery fee of P30 plus a service fee of 15 percent on total food bill.

“With the substantial growth of foodpanda in the Philippines, we are happy to share this latest development in our offering. We owe it to our customers, that is why we are committed to continue finding ways to provide them with great food options and an affordable delivery scheme right at their fingertips,” Rovere says.

In its online platform, the company will continue to provide and allow customers to discover and access extensive food options in key cities and urban centers by introducing the significant changes in their delivery scheme.

Foodpanda aims to increase the order frequency and encourage service usage by highlighting its affordability via its latest offering.

Now, customers can order as much as they want to and just pay a fixed delivery fee of P59 without worrying about the service fee. Customers can also choose to pay online with their credit card, PayPal, or even with cash upon delivery.

The new delivery scheme is seen helpful for partner restaurants to boost growth, increase their reach and acquire new customers.

Founded in May 2012 by Ralf Wenzel, with its headquarters in Berlin (Germany), foodpanda operates in more than 67 cities across five continents and teamed up with over 300,000 restaurants globally.

Foodpanda enables restaurants to become visible to mobile app and web users, thus customers can directly order their favorite restaurant meals via foodpanda’s website or smartphone app.

The foodpanda app is powered by tech giants Delivery Hero and Rocket Internet and is available in the App Store and Google Play Store for free.

All eyes are now on the Philippines as it gains significant numbers for the organization.

Rovere says with the competition getting stiffer year-on-year, foodpanda Philippines will exhaust all efforts to stay relevant and viable to retain its market dominance.

“Main thrust at the moment is to switch the offline customers to online and introduce platforms to them on where and how they can have their food delivered,” he says.

Foodpanda envisions itself to be the most convenient and fastest online food delivery service in the Philippines. “We target to deliver 99 percent of orders under 40 minutes by end-of-year, and expand to key cities over the following months,” he says.

Foodpanda increased its total orders from the first to second quarter this year by over 30 percent.

Topics: Iacopo Rovere , foodpanda Philippines , online food delivery service

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