A unit of Philippine Long Distance Telephone Co. has asked local companies to adopt ‘big data analytics’ strategy to accelerate business growth.
Big data analytics refers to the process of capturing, storing, examining and analyzing large volume of data including text, numbers, images and videos.
“There is a tremendous amount of data waiting to be mined, refined, and analyzed. With the right infrastructure, tools, and expertise, valuable insight can be gleaned from all this information,” ePLDT group chief operating officer Nerissa Ramos said.
Ramos cited a study by Bain & Company showing that companies with big data platforms as two times more likely to have superior financial performance within their industries, and five times more likely to make faster business decisions.
“And this is not just about speed. In this day and age, accuracy through predictive data-driven decision-making is key. By using historical data, one can understand the reasons behind past successes or failures. With this, decision-makers can make wiser business choices moving forward,” she said.
ePLDT provides the country’s first big data analytics services and infrastructure as an initiative to help organizations harness the power of big data, and use this as a means to achieve business goals faster.
“This and our other enabling digital enterprise endeavors are testament to the company’s brand promise of Enabling Success,” she said.
Ramos said the Philippines was a young market for big data and while awareness in the country was high, adoption had a long way to go.
She said ePLDT was ready to take enterprises through the big data journey via its expert consulting framework. Companies will be guided towards the best approach to use big data for their respective organizations, she said.
Leveraging on its membership in the Open Data Platform, a worldwide consortium of big data global technology leaders, ePLDT is offering an ODP-compliant analytics compute engine that will jumpstart big data projects.
Maximizing the big data assets of the PLDT Group, ePLDT is able to provide predictive analytics services to businesses, helping customers identify risks and opportunities and ultimately, allowing them to make data-driven decisions.
Ramos said big data would afford enterprises, organizations, even the government, with valuable insights that can help them tailor-fit products, services and policies to benefit the public.
“When organizations are able to identify the needs of their market, they are more empowered to act on those needs. Imagine what a happy customer base you will have if you are able to address their needs before they even know it themselves,” Ramos said.