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PLDT’s enterprise business to post higher sales

Philippine Long Distance Telephone Co. expects revenues from its enterprise business to expand by double digits this year, boosted by the digital business.

“We are expecting a double digit growth this year,” PLDT and Smart executive vice president and ePLDT president and chief executive Eric Alberto said.

PLDT’s enterprise business posted P36 billion in revenues last year.

Alberto attributed the growth to the digital platform and traditional legacy businesses.

PLDT, through its corporate business group PLDT ALPHA Enterprise, in partnership with Voyager Innovations, is bringing the free-access platform SafeZone (www.safezone.ph) to local enterprises to help them expand their online reach and boost their digital profiles to their customers.

SafeZone will enable enterprises to open their Web sites and mobile applications to mobile data users for free, increasing customer engagement in their digital channels. 

Local and global entertainment, online commerce, travel, transportation, and news sites have already teamed up with SafeZone, including Babble Messenger, Bank of the Philippine Islands, Carmudi, Foodpanda, Gamex,Philippine Airlines, Popslide, SPINNR and Zalora.

“In today’s increasingly B2B2C ecosystem, companies need a complete digital strategy to maximize their online presence and connect deeper with their consumers who are becoming more tech-savvy and price conscious,” Alberto said.

“With SafeZone, PLDT ALPHA Enterprise is enabling enterprises to drive traffic and increase usage into their digital assets, allowing them to form a more intimate relationship with their customers, and thereby creating stronger affinity to their brand and business,”  he said.

Large industries that are expanding their digital presence such as banking and finance, BPO, retail, travel and tourism, and entertainment, are seen to benefit from incorporating SafeZone’s free data access feature for their customers.

“SafeZone allows anytime anywhere information transactions. For enterprise this means relationships with customers are extended 24/7. Services are delivered by the enterprise through its digital assets in an effective and cost efficient manner,” Voyager Innovations chief operations officer Benjie Fernandez said.

Topics: Philippine Long Distance Telephone Co. , PLDT , Eric Alberto , PLDT ALPHA , SafeZone
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