Manila Fame, the country brand for international furniture and handcraft shows, is looking at new markets in Central Asia, Africa and Europe for locally-crafted designs.
“We have positioned ourselves in a niche where the price is not the deciding factor but the craftsmanship. We want the more discerning customers to come over and feel for themselves,” said Center for International Trade Expositions and Missions executive director Rosvi Gaetos. The biannual event is a major project of the agency in promoting homegrown products.
The agency hopes to deal with furniture buyers of Kazakhstan, Nigeria and Turkey to add to the growing market base of Filipino producers.
Gaetos said the emerging markets would complement the existing buyer base, although the US will remain the top destination for Philippine furnitures.
Apart from new furniture designs, Manila Fame features apparel designs from upcoming local talents in the event called “Manila Wear.”